For eligible Hackney residents
What you'll learn
We offer a FREE 10-week programme for 18-25 year olds which delivers a premium learning experience for our students through a mixture of lessons and real-world advertising experience.
- Content Marketing
How do brands show their values through content? How do you plan this?
Learn the dark arts of SEO… an essential part of any marketing campaign.
How do you use it to sell more stuff and keep your existing customers happy?
We don’t know what new tech is around the corner. As long as you can think critically you will be able to leverage it.
At the heart of every great creative campaign is an idea, based on insights distinct to it’s target market.
What is Creativity? Is everyone creative? Can it be taught? The short answer: YES (to an extent!)
This is a programme to support 18-25 year old that would like to understand the world of advertising. By the time you leave the course you will have:
A good overview of the world of advertising and how the various elements of the ecosystem work together.
A basic understanding of all the elements of digital marketing and advertising (and if you complete the work, a Google Certification)
A network of contacts at big-name Agencies, Media Owners and Brands
A better understanding of how to win in the world of work, your own strengths and what role/s you wish to pursue.
A peer group to lean on.
An industry mentor for a longer term support.