Growth Marketing Manager

WHERE AND HOW YOU CAN WORK

Our flagship campus is in Sydney, Australia but we have a swanky new office in London that has all the bells and whistles. Even though you’ll find us in Shoreditch, you have choice in where and how you work. That means if you want to do your thing in the office (if you’re nearby) or at home or a bit of both, it’s up to you.

When you join our team in the UK, you’ll also be joining forces with Flourish, who were acquired by us in 2022. Flourish enables everyone to change the way they tell stories with data by creating rich, animated data visualizations and other interactive content that can be embedded anywhere – including in Canva!

WHAT YOU WILL BE DOING IN THIS ROLE

As Canva scales change continues to be part of our DNA. But we like to think that’s all part of the fun. So this will give you the flavour of the type of things you’ll be working on when you start, but this will likely evolve.

MAIN RESPONSIBILITIES OF THE ROLE

• Strategy – Build and constantly iterate on the country’s growth strategy based on local market insights.
• Be the market expert for Canva – Be the country expert and primary point of contact for all growth marketing activities in the country.
• Collaboration – Collaborate with the central marketing and product teams for all growth activities relating to the country.
• Goal setting & measurement – Set short and long-term goals, measure success, report and iterate across marketing channels to ensure incremental growth.
• Create an impact – Ensure that the country-level goals are achieved within the defined budgets and guardrails.
• Share our wins & learnings – Communicate accurate and timely weekly reports on the performance of your marketing initiatives to the global team & other stakeholders.
• Be a team player – Involvement with other global marketing and growth activities as needed.

THE IDEAL CANDIDATE

• 6+ years of experience as a growth marketer with exposure to both paid and organic channels.
• Strong experience of strategising, building, optimising and scaling Paid Social (Facebook, YouTube, TikTok etc.) and Ad Creatives.
• Deep understanding of the French market through first-hand experience in high-growth consumer-focused technology companies preferably in the technology space.
• Comfort in leading a multi-channel growth strategy and marketing plan across paid marketing, organic social, brand, partnerships, PR, lifecycle, affiliate, and product growth.
• Deep understanding of the fundamentals of multi-channel marketing: ROAS, payback model, incrementality, retention, attribution, etc.
• Ability to make decisions under ambiguity with an experimental and learning mindset.
• Experience in working cross-functionally and effectively with multiple partners in different time zones.
• Skills and experience in planning and managing budgets of $1M+ in an efficient and productive manner with a focus on key priorities and spending principles.
• A strong desire to execute, drive impact and demonstrate urgency with projects big and small.
• A self-leader who can work independently in a fast-changing environment with evolving priorities while multiple teams rely on you.
• Full proficiency in French is required for this position.

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

Please note that interviews are conducted virtually.