Digital Marketing Manager

ABOUT LONDON LEGACY DEVELOPMENT COOPERATION

The London Legacy Development Corporation is the organisation behind Queen Elizabeth Olympic Park.

Formed in April 2012, the London Legacy Development Corporation’s purpose is to use the once-in-a-lifetime opportunity of the London 2012 Games and the creation of Queen Elizabeth Olympic Park to develop a dynamic new heart for east London, creating opportunities for local people and driving innovation and growth in London and the UK.

The Legacy Corporation is responsible for delivering one of the most important Olympic legacy promises made in the original London 2012 Games bid. This pledge concerns the physical legacy of the Games – the long-term planning, development, management and maintenance of the Park and its impact on the surrounding area after the London 2012 Games.

It is our task to transform and integrate one of the most challenged areas in the UK into world-class, sustainable and thriving neighbourhoods.

This will create a new part of the city in East London – an inclusive community, a thriving business zone and a must-see destination where people will choose to live, work and play, and return time and time again.

ABOUT THE ROLE

We’re looking for a confident, collaborative Digital Marketing Manager to lead our digital strategy across web, email and social platforms. You’ll join a high-performing in-house team, where storytelling and impact go hand in hand.

This is a rare opportunity to shape the digital presence of one of London’s most ambitious destinations — delivering campaigns that grow audiences, drive footfall, deepen community connection and build brand love.

You’ll line manage our Social Media Manager and Digital Marketing Executive, and work closely with our in-house design studio, CRM and Web agencies and major partners like London Stadium, East Bank, Zip World, and others who call the Park home.

You’ll also help ensure that everything we do online reflects the full breadth of the Park’s audience — championing accessibility, inclusion and representation in how we show up and who we speak to.

Looking ahead, you’ll play a part in positioning the Park for its next chapter — as a test bed for innovation, a launchpad for new ventures, and a place that continues to put community at the heart of urban development.

MAIN RESPONSIBILITIES OF THE ROLE

General

• Be an ambassador of the brand and style guidelines, ensuring consistent use across all platforms in terms of look, image, identity and message.
• Managing budgets and supplier procurement as well as working with the digital executive to get our suppliers paid by raising and process purchase orders and invoices and ensure sign off by appropriate individual and compliance with the Corporation’s procedures.
• Form part of the out of hours social and digital team.
• Support team with admin as required.
• Take reasonable care for the health and safety of themselves and others and take responsibility for ensuring all activities carried out promote the value of a diverse workforce and do not discriminate against sections of the community covered by equality legislation.
• Maintain an up-to-date knowledge of technical competency areas, including emerging AI tools and platforms relevant to Digital marketing, and take a proactive approach to self development and performance improvement.
• Review practices and policies assessing how they support the organisation’s diversity goals.
• Demonstrate a continued commitment to diversity and inclusion and promoting an inclusive working environment.

Digital

• Lead a digital marketing strategy which develops email, website and social as part of the wider marketing and brand vision.
• Champion key audience segments to drive desired behaviour.
• Oversee email from end to end: including targeting and segmentation, messaging, content and design, planning, localization, translation, build, execution and reporting.
• Ensure all customer data is collected and stored in compliance with appropriate legislation.
• End-to-end management and optimisation of the QEOP website, including content creation, SEO/SEM strategies, user experience enhancements, performance analytics, and overall digital presence to drive traffic, engagement, and conversion.
• Support consistent b2b and b2c web, social and email growth and provide performance improvements against key metrics.
• Drive ongoing operational efficiencies through process optimisation, automation, and repeatable business rules.
• Discover or develop new functionality and/or new tools that could elevate the innovation in our marketing, fan engagement and operational efficiency, with a focus on emerging technologies such as AI.
• Manage the day-to-day output and progress of the Digital Marketing Executive and Social Media Manager.
• Team lead on overall CRM software – key developments and contract.
• Team lead on website software – key developments and contracts.

CANDIDATE REQUIREMENTS

• Proven experience leading digital strategy across a minimum of web, email and social.
• A strong understanding of analytics, CRM and content planning.
• Experience managing people, partners and projects in fast-paced environments.
• A confident eye for creativity and an appreciation of great design.
• A commitment to inclusion, accessibility and representation in your work.
• A genuine passion for the role that this place can play for the London growth agenda.

Experience

• Team Management.
• Developing websites, email and social.
• Understanding of digital and marketing theory.
• High level working knowledge of all Microsoft packages including Word, Excel, Outlook and PowerPoint, Plus Adobe with the ability to create documents efficiently and act as an IT champion.
• Strong all round digital experience.
• Taking account of ED&I within work.

Operational Skills

• Drive and desire to succeed.
• Strong agency and people management
• Excellent planning, project management and coordination skills with the ability to operate to tight deadlines in pressured environments.
• Able to report on return on investment (ROI).
• Excellent web, social and email skills and an eye for design.
• Creative but practical digital skills across the marketing mix.
• Exposure to AI-driven marketing tools.
• Excellent communication skills.
• Strong communicator (telephone, face-to-face and written) at all levels of seniority with the ability to influence.

Click here for the job description and more information –> London Legacy Development Cooperation – Digital Marketing Manager – JD

Location: Flexible, with at least 40% of working time on site, Stratford, London.