Outreach Communications and Content Manager

ABOUT THE ROLE

This role is a pivotal member of the UAL Outreach team, working across the team, you will be a communications professional with experience of reaching underrepresented young people.

You will engage with our community of students, graduates and university tutors to communicate the story and values of our outreach programme called Insights to help widen participation in creative education and attract more students from under-represented backgrounds to study here.

The Insights programme offers creative activities for students and teachers to participate in across UAL’s colleges and pre-university advice to support students preparing for further and higher education at UAL.

You will be part of the UAL Outreach team but also report into the wider professional Communications Department at UAL. You will manage communications for the Insights programme and create tailored content that is relatable, accessible and inspiring to promote UAL to prospective students from underrepresented backgrounds and a network of partners including schools, colleges and cultural organisations.

You will create content for digital and print channels to engage prospective students onto the Insights programme that helps to inform and break down perceived barriers.

You will manage the permanent Outreach Content Coordinator role and work with UAL approved agencies to manage the production of accessible and high-quality promotional resources including an Insights guide. You will also manage current and former UAL students on short term contracts to create and capture content.

This role offers a unique opportunity to shape the university’s outreach story and contribute to a dynamic, inclusive and innovative social purpose strategy. It is a varied role 3 using a range of skills including writing, editing, graphic design, curating audio and video content to tell the story of Insights and what UAL can offer prospective students.

MAIN RESPONSIBILITIES OF THE ROLE

(Please refer to the JD for a full list of responsibilities)

• Work with the UAL Communications Department to set a strategic approach to communications for the Insights Programme using audience research, evidence and creativity to set objectives, identify key performance indicators to increase the followership, engagement levels and impact of our social media and digital channels with the target audience of young people from underrepresented backgrounds and partners.
• Working with the UAL Outreach team, to develop coherent, engaging, inclusive digital and print content that fairly reflects the diversity of student needs and informs and engages prospective students and their school or college teachers about progression routes into UAL.
• Collaborate with the UAL Communications Department to continue to develop the key messaging framework for UAL Outreach with student experience at the heart and ensuring all digital and print channels are aligned with the UAL brand verbal identity and visual guidelines.
• Plan and deliver Insights content for digital and print channels (including our Insights Instagram channel, and webpage and guides as well as developing our presence on TikTok, YouTube and podcasts).
• Monitor Insights social media platforms for potential risks to the university’s reputation, identifying any emerging issues or negative trends.
• Lead on safeguarding protocols for all Insights content creation ensuring permission, GDPR compliance and representing Outreach at Local Information Managers meetings.
• Contribute effectively to the Outreach Senior Management team meetings and full team meetings as well as attend regular UAL Communications departmental meetings and training. Feed into the Communications forward planning grid and link with UAL Student Recruitment Marketing and Admissions colleagues.
• Coordinate and manage effectively budgets and resources.
• Proactively collaborate with the Communications Department to implement best practice for evaluation and continuous improvement on Insights digital and print channels and keep up to date with emerging trends and developments including the use of artificial intelligence.
• Manage and maintain UAL Outreach content on UAL website and digital channels as part of the University’s accessibility requirements quality assurance processes and related policies and governance.
• Stay informed on digital trends, tools, accessibility best practices, championing equality, diversity, and inclusion in all content.
• Continuously seek opportunities to improve user experience.

CANDIDATE ESSENTIAL REQUIREMENTS

Experience, knowledge and qualifications:

• Level 5/degree level qualification in communications related field or equivalent professional experience gained managing digital content, social media platforms, editorial and engagement, preferably within a large organisation or educational institution.
• Experience in planning and executing communications to champion diversity and inclusion.

Communication skills:

• Excellent writing, editing, and storytelling skills, with the ability to create engaging and audience-focused content in an inclusive and accessible way.

Leadership and management:

• Motivates and leads a team effectively, setting clear objectives to manage performance.

Research, teaching and learning or Professional practice:

• Contributes to advancing professional practice/research or scholarly activity in own area of specialism.

Planning and managing resources:

• Strong organisational and project management skills, with experience in managing content delivery and campaigns.

Teamwork:

• Works collaboratively in a team and where appropriate across or with different professional groups.

Student experience or customer service:

• Works collaboratively in a team or with different professional groups, ensuring the principles of equality, diversity and inclusion are upheld.

Creativity, innovation and problem-solving:

• Analytical mindset with the ability to interpret data and use insights to optimise content performance and strategy and deliver creative solutions.

Interviews: Monday 15th December 2025 (Online)

Hours: Part time – 28 hours per week

Salary: £44,375 to £52,977 per annum, pro rata

Location:UAL – Various sites, London UK

If we receive a high volume of applications, the closing day date might close early. UAL will aim to communicate any changes to the closing date with at least 24 hours’ notice.

To view the full job description, please click here –> UAL – Outreach Communications and Content Manager – JD Oct 2025