Marketing Assistant X2

ABOUT THE CITY of LONDON

The Barbican is an international arts, conference and learning organisation in the heart of the City of London. Across its theatres, concert halls, cinemas, galleries, business venues, public and community spaces, the Barbican showcases the most exciting artists and performers from around the world, pushing traditional artistic boundaries and helping us understand our lives in new and unexpected ways.

Each year, the Centre presents hundreds of different performances, events and exhibitions that entertain and inspire millions of people, create connections, provoke debate, and reflect the world we live in. Firmly rooted in its neighbourhood, the Barbican collaborates on projects with local communities and supports young people and emerging talent to develop their artistic practice and access jobs in the creative industry.

ABOUT THE ROLE

Our Marketing team brings the Barbican’s iconic brand to life with engaging campaigns that connect audiences with our vision of arts without boundaries. We’re responsible for developing and engaging audiences, for generating revenue, and for building the Barbican’s reputation nationally and internationally.

We achieve this through a mix of audience insight, brand development, customer relationship management, digital innovation and bold, intelligent campaign activity. We are looking for two enthusiastic and talented Marketing Assistants to join our busy team working primarily across our Performing Arts and Exhibitions & Cinema teams.

• To provide assistance to our marketing managers, implementing audience-facing marketing campaigns.
• To support marketing initiatives that cross our art forms (Music, Theatre & Dance, Cinema, Art & Design) and support Creative Learning, Audience Development and Membership as appropriate.

Candidates will have a passion for arts and culture and some experience working in any of the following cultural sectors:

• Music and performing arts
• Museums & galleries
• Cinema
• Destinations & attractions

MAIN DUTIES & RESPONSIBILITIES

Campaign Planning

• Participate in campaign brainstorming sessions and to assist in conducting market research to establish target audiences.
• Research and exploit promotional opportunities to support campaigns and cultivate
  promotional partnerships.

Campaign Implementation

Digital:

• Upload content onto the Barbican website including copy, images, and audio-visual content.
• Assist in generating, and compiling content for, Barbican emails.
• Work with internal and external event producers to source key marketing assets for the presentation of Barbican events online.
• Work with the digital team in developing opportunities to promote events online, particularly through developing content ideas for social media.
• Plan and brief content for the Barbican plasma screen network.

Advertising:

• Ensure all materials required to fulfil advertising schedules are delivered promptly and in the correct format.
• Develop print and digital design briefs and oversee design schedules.
• Liaise with the Barbican’s media agency to ensure all advertising is booked.
• Support the Marketing Manager in the preparation of assets for digital advertising campaigns.

Print & Design:

• Ensure all marketing assets are briefed in accordance with design scheduling processes.
• Coordinate the proofing of all marketing communications, including printed publications, as required.
• Organise the delivery of any print to the Centre and liaise with the Audience Experience team to ensure marketing materials are appropriately displayed within the Barbican Centre.
• Coordinate the production of digital programmes with an external editor.
• Source quotes for print production costs in accordance with the City of London procurement best practice.

Direct Marketing:

• Book in direct mailings with the Barbican’s mailing house, liaising with the Data Marketing Executive to develop data briefs.
• Ensure all events are appropriately are tagged by genre, venue and company.

General Administration

• Raise purchase orders and record as appropriate.
• Communicate with external promoters/artists to gain access to all relevant materials to support marketing campaigns.
• Attend relevant project team meets, preparing relevant materials in advance, taking notes during and circulating minutes afterwards.
• Ensure all campaign materials are appropriately archived.

Research and Reporting

• Provide reports on campaign performance using a variety of reporting software packages including Google Analytics.
• Update the Theatre producers regularly on sales performance.

Other Duties

• Actively seek to implement the City of London’s Occupational Health and Safety Policy in relation to the duties of the post, and at all times give due regard to the health and safety of both themselves and others when carrying out their duties.
• Actively seek to implement the City of London’s Equal Opportunity Policy and the objective to promote equality of opportunity in relation to the duties of the post.
• To undertake any other duties that may reasonably be requested appropriate to the grade.

CANDIDATE REQUIREMENTS

Experience:

• Some experience working in galleries & museums, cinema or destinations & attractions
• Experience of working with external agencies
• Previous experience of working within a marketing team

Technical Skills & Knowledge:

• A genuine interest in the arts and marketing.
• Literate and numerate.
• Excellent attention to detail.
• Flexibility and the ability to schedule and manage multiple priorities.
• Excellent written and verbal communication skills.
• Self-motivated, inquisitive and able to act on your own initiative.
• Confidence in dealing with a number of internal and external stakeholders.
• Demonstrable interest in developing audiences for the arts.
• Understanding of digital marketing and social media trends.
• Experience working with CMS and box office systems.

Location: Barbican Centre

Working hours: Standard office hours are Monday to Friday 10:00 to 18:00. We are currently working to a flexible, hybrid pattern of office/home working.

To view full job description, please click here –-> The City of London – Marketing Assistant -Job Information Pack – March 2025