Student Recruitment Marketing Coordinator

ABOUT THE ROLE

To co-ordinate day-to-day marketing activity to promote Guildhall School’s Higher Education offer and support the Student Recruitment Marketing Manager in delivery of campaigns and engagement with prospective students through events and digital communications.

MAIN DUTIES & RESPONSIBILITIES

• Co-ordinate the day-to-day implementation of the School’s student recruitment marketing, implementing marketing activity such as advertising, online listings, content creation and mailings to promote the School’s Higher Education offer to young people, teachers and parents.
• Coordinate the School’s attendance at student recruitment events such as UCAS fairs, open days and schools events, including booking events, couriers, travel and staffing, and represent the School at these events to engage prospective students.
• Undertake research into competitor activity as advised by the Student Recruitment Marketing Manager.
• Co-ordinate day-to-day content for Higher Education on the School’s website including the creation of news stories, forms, surveys and pages, proofreading copy as required.
• Co-ordinate regular email communications for prospective students, including working with departments and students to source content, build emails, download data and monitor analytics to ensure a high level of engagement.
• Work with the Social Media & Content Manager and Student Recruitment Marketing Manager to discuss, create and schedule content for the School’s social media platforms. Attend performances, courses and events to capture content for digital channels.
• Manage the storage of all photography and video assets for student recruitment, and ensure that any new assets are stored securely, in compliance with data protection law.
• Support photography shoots on behalf of the Student Recruitment Marketing Manager and support the Social Media & Content Manager with filming shoots as required, ensuring marketing requirements are met.
• Monitor application numbers, reporting back to the Student Recruitment Marketing Manage on a regular basis, and assist with the evaluation of campaign activity as required.
• Work with the Access & Participation team to coordinate the Student Ambassador programme, supporting the recruitment and onboarding of new ambassadors, monitoring timesheets and use of UniBuddy.
• Support the Head of Marketing Campaigns & Content and Student Recruitment Marketing Manager with creation and proofreading of marketing copy and materials, including supporting the production of the School prospectus, ensuring brand and style compliance.
• Manage orders and stock of merchandise for student recruitment, working with the Designer & Brand Manager to ensure a high level of quality and best value is achieved.
• Work with the Marketing & Communications Coordinators to ensure racks and poster sites around the School include relevant student recruitment marketing collateral, and input into content for plasma screens in the School’s buildings when required.
• Manage the annual student recruitment planner, ensuring it is kept up-to-date with internal and external events and deadlines.
• Attend marketing meetings with academic departments, working closely with the Student Recruitment Marketing Manager to support recruitment and promotion activity for programmes as required.
• Work collaboratively with the Marketing & Communications Coordinators, seeking to cross-promote and raise awareness of the Higher Education offer wherever possible.

Other duties

• To represent the department at Corporate Affairs events when required, including careers fairs, public events, receptions and performances.
• Actively seek to implement the City of London’s Occupational Health and Safety Policy in relation to the duties of the post, and at all times give due regard to the health and safety of both themselves and others when carrying out their duties.
• Actively seek to implement the City of London’s Equal Opportunity Policy and the objective to promote equality of opportunity in relation to the duties of the post.
• To undertake any other duties that may reasonably be requested appropriate to the grade.

CANDIDATE REQUIREMENTS

Please find below the qualifications, experience and technical skills required to undertake this post. Each criterion will be assessed at application (A), interview (I) or
test (T) as indicated below.

Professional Qualifications / Relevant Education & Training:

Experience Required

• Good experience in a role undertaking student recruitment, marketing and/or communications activity in an education, performing arts or culture environment. (A) (I)
• Experience of writing engaging and informative content for marketing platforms. (A) (I)
• Experience of using content management systems (eg. Drupal) and email marketing software (eg. DotDigital). (A) (I)
• Experience of creating, scheduling and posting social media content that is engaging for young people and their parents/carers. (A) (I)
• Experience of customer service or in-person audience engagement. (A) (I)
• Experience of adhering to a corporate visual identity/brand. (A) (I)

Technical Skills & Knowledge

• Good working knowledge of higher education. (A) (I)
• Good understanding of and enthusiasm for marketing and communications.(A) (I)
• IT proficient including Word, Excel, Powerpoint, Outlook. (A) (I)
• Strong data analysis skills. (A) (I)
• Excellent written communication skills – with the ability to create engaging, concise and accurate copy. (A) (I) (T)
• Excellent oral communication skills with the ability to provide advice and guidance to colleagues on marketing activity.(I)
• Good understanding of the needs and expectations of parents, teachers, young people, adult learners and hobbyists interested in the performing arts.(A) (I)
• Capable of handling competing deadlines and busy workloads. (A) (I)
• Highly organised and efficient. (A) (I)
• High level of customer service and ability to talk to prospective students and their influences in an engaging and informative way. (A) (I)
• Strong attention to detail. (A) (I)

Desirable

• Knowledge of drama,music, including instruments and ensembles and/or production arts. (A) (I)
• Knowledge of GDPR and how it applies to the capture and use of marketing data. (A) (I)

Other Relevant Information

• 35 hours per week – Monday to Friday. This position will occasionally require travel to other parts of the UK, and/or occasional Saturday and evening working, for which time off in lieu will be given.

To view the job description, please click here –>Job Information Pack OOGS9213